15.1.12

Etat Libre D'Orange Tributes Boris Vian With Archive 69

Etat Libre D'Orange's main points of strength have always been considered their advertising campaigns and marketing strategies (provocative names, arousing images, trendy concepts) and, during the years, they grew up a consistent amount of loyal followers with their "borderline", love-or-hate approach. 

On the other hand I'm realizing  that their choice of giving the brand a provocative/controversial identity has often turned into a sort of limit. Many people who have been potentially interested in their juices have been disencouraged by the house misleading/questionable perfume's names and images. I would like to suggest this people to try to avoid the provocation and approach Eldo's fragrances focusing on their juices. If you'll be able to do it, you will discover a bunch of extremely solid compositions that range from the classics-inspired Je Suis Un Homme or Eloge Du Traitre, to the successful modernity of Like This, Fat Electrician, Jasmin & Cigarette and Tom Of Finland via the conceptual/artistic-weirdness of Rien, Charogne and Secretions Magnifique.

Said that the new Archive 69 has been commited to perfumer Christine Nagel who previously worked for the likes of Guerlain, Cartier, Dior, Fendi, Armani, Givenchy and many many more....Her latest composition for Eldo strikes as a succesful concoction of resinous notes and frankincense joined by pepper and berries on top, a sophisticated orchid note in the heart and a remarkable camphoraceous vibe throughout. Overall, Archive 69 is an extremely sensual skin fragrance with a multi-facets character that goes from the peppery opening to the warm and comfortable musky/incensey drydown via the endless nuances of the heart where it continuely morphes from flowery to sort of gourmandic.

Probably it won't reply the success of the Fifi Prix des Spécialistes award winning Like This, but it's surely head and shoulders above the average quality available on the market.

Rating: 8/10

1 comment:

  1. Interesting scent - I do need to sniff more from this house. I have still not even smelled Jasmin & Cigarette, which should be an easy love for me. Only Fat Electrician, and I'm not enough of a vetiver fan for that to work its magic on me, despite many very positive reviews. I will make a point to sniff the whole line as soon as possible.

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